The reputation Miles gave Merlot from his famous line in Sideways is not without merit. Sometime in the mid-1990’s American Merlot plantings boomed: In 1985 there were less than 2,000 acres in California, but by 2003 (just around the time Sideways released), there were over 50,000 acres planted. As a result, Merlot became the go-to red wine of choice or, as WinePros.org says, “the generic red wine flavor of fashion.” Winemakers were virtually mass-producing the varietal to keep up with popular demand. So Merlot became known for its lack of flavor, texture, and structure — an “easy drinker” that didn’t need to be understood. But with Miles’ line, the wine-drinking masses, along with the winemakers, seemed to have woken up. What is this red wine we’ve been drinking without a thought?
Merlot is actually a tricky grape to grow — its nuances so subtle and only noticeable when harvested at the proper time. There are good Merlots in the world — with depth, complexity, and uniqueness. So let’s take a look at what makes Merlot…Merlot.
