As a member of the trade/media, I do get a lot of press releases. And I’ve promised in the past to only share the ones that are relevant to you. This one totally is. Now, I know in the “age of COVID” (oh geez, let that not become how children study us…) there are a lot of virtual this-thats. But I’m here to tell you that these educational webinars from Emeritus are legit. I’ve already sat in on three, diving deep into the Russian River Vally AVA sub-zones, how soil type and climate affect vine development, the attributes of different Pinot Noir clones.

Viewers get a triple threat perspective from Emeritus Winemaker David Lattin, Vineyard Manager Kirk Lokka, and Emeritus’s second-generation President Mari Jones. They each have their own area of expertise they lend to each topic. What I particularly love about these webinars is that they are actually interactive. Viewers are encouraged to type in their questions and, I can say from experience, they answer them in a personal way, making you feel like you’re having an intelligent one-on-one conversation.

I want to make another note here: although the title suggests this is for wine professionals, I want to encourage anyone who’s seriously interested in wine (like on a nerd level) or is studying wine in any capacity (be it your degree in viticulture, advanced sommelier credential, WSET, etc) to tune in. You won’t regret it. I also encourage other wineries/wine brands who are interested in creating a webinar series to take a look at how these are conducted—professional, but fun and engaging. This is how to attract media attention from both industry pros and consumers alike.

Ok, I think I’ve waxed on poetically for long enough. Below is the formal press release. Cheers.

Kirk Lokka, Mari Jones, and David Lattin
Kirk Lokka, Mari Jones, and David Lattin

Russian River Valley, Calif.—Building on the success of its recent webinars for wine professionals, Emeritus Vineyards is excited to announce that it is launching a new six-part series of online educational webinars for wholesalers and other wine industry professionals. Hosted by Emeritus’s second-generation President Mari Jones, and featuring renowned Emeritus Winemaker David Lattin and legendary Vineyard Manager Kirk Lokka, the series of webinars will delve into all things Pinot Noir, with topics ranging from the use of oak to winemaking style, terroir and more.

As a winery exclusively dedicated to dry-farmed, estate-grown Pinot Noir, the Emeritus team will provide their unique perspective during these discussions. Each session is educational, interactive and usually offers some fun debate. The series will run monthly, and will include a post-harvest episode in November that will offer an early assessment of the 2020 vintage at Emeritus, and in the Russian River Valley. Future webinars will bring in other voices from around wine country for even more passionate discussions.

“The response to our webinars has been fantastic, and we are having a lot of fun hosting them,” says Emeritus President Mari Jones. “With many of our trade partner unable to come to wine country right now, our webinars have emerged as a great way to share knowledge and tell our unique story in a very enjoyable and engaging way.”

During the webinars, guests will have the opportunity to talk with Jones, Lattin and Lokka directly. Prior to joining Emeritus, Lattin was the winemaker at such noted wineries as Acacia, Kuleto Estate and Merus. Lokka, who has more than four decades of vineyard management experience in Sonoma County, was a two-time president of the Russian River Valley Winegrowers association, and was honored for his work at Emeritus by the Sonoma County Winegrowers as the “2017 Grower of the Year.” The six-part series of educational webinars begins on Wednesday, July 1st, and all webinars will begin at 11 a.m. PST (2 p.m. EST). The webinars include the following topics:

July 1st

How Winemakers’ Choices Impact Wine Style

August 5th

Use of Oak in Pinot Noir: Choices, Styles and Importance

September 2nd

Put a Cork in it! Closures and Their Impact on Wine and Aging

October 7th

Pinot Noir from Around the World: Unique Regions and Styles

November 4th

Vintage 2020: An Early Assessment of Style and Quality

December 2nd

Land & People: Hallberg Ranch from the Perspective of Winemakers

 To register for the Emeritus webinars, please click here.


Founded by wine industry icon Brice Cutrer Jones, Emeritus Vineyards is dedicated exclusively to crafting estate-grown Pinot Noirs from its two remarkable estate vineyards: Hallberg Ranch in the Russian River Valley and Pinot Hill in the Sebastopol Hills. Totaling 150 acres of Pinot Noir, both Hallberg Ranch and Pinot Hill are dry farmed, making Emeritus the largest dry-farmed estate in Sonoma County. To learn more, visit

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**Please note: all reviews and opinions are my own and are not associated with any of my places of business. I will always state when a wine has been sent as a sample for review. Sending samples for review on my personal website in no way guarantees coverage in any other media outlet I may be currently associated with.**

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