Category: Uncategorized

Winemaker Larry Brooks Launches Website Highlighting Scholarly and Creative Writing

One thing I often find I have in common with the winemakers I come into contact with is an affinity for art—be it literary, historic, fine, or—dare I even say—performance art. Indeed, I know one of the things that draws me to study wine is that to understand it, one must simultaneously utilize the scientific and creative sides of the brain, for wine is not solely one or the other. No, it straddles the border of fact and fiction, data and mythos, what one can experience tangibly and those feelings that cannot be put into words. Winemakers, passionate winemakers, understand this and work everyday to iterate that through the liquid in the bottle.

“I fell in love with the word “voluptuary” when I first discovered it many years ago.” says winemaker Lawrence Brooks. “The literal definition is ‘a person devoted to luxury and sensual pleasure.’ To me, being in Nature is luxurious. The lovely scent of jasmine is a profound luxury.”

Brooks has a wine industry resumé that includes work on some of the most well-known wineries and wine brands; he also teaches at Cal Poly and Fresno State. I’ve not had the pleasure of meeting or interviewing him (yet), but when I received the press release announcing his new website, I had to take a look. Talented in the cellar, he certainly is—and I dare say his writing both teaches and entertains, is scholarly and creative. What better topic to prove the artistic-science/scientific-art that is wine than with a discussion of terroir?

The full press release with links below. You can see his first full post here. I, personally, am looking forward to many more.


Three Sticks Wines Announce Virtual Music Show to Benefit PLUS1 Covid-19 Relief Fund

I know there are a lot of virtual tastings going on nowadays. It seems like every winery is trying to wiggle their way into a Facebook/Instagram Live and show you what you could be sipping on. But I came across this press release about a virtual tasting and music show put on by Three Sticks Wines here in Sonoma that benefits musical entertainers who have been effected by the COVID-crisis. The event is free to attend on Facebook with the option to donate whatever you can afford to give. Mark your calendars for 5 p.m. Wednesday, April 29. Details below.

Follow Three Sticks on Instagram


Upstate New York Distilleries and Wineries team up in the Stone Soup Project

The below is a formal press release

Upstate New York Distilleries and Wineries team up in the Stone Soup Project, an initiative providing 20,000 gallons of hand sanitizer per week to support Upstate New York communities

Local business transformation agency, Aspire, lends their decades of experience in business management and execution to the project

Rochester, N.Y.—Upstate New York distilleries from Rochester to the Finger Lakes, including Rootstock Cider & Spirits, O’Begley Distillery and Uncharted Spirits, have come together in the Stone Soup Project to provide 20,000 gallons/week of hand sanitizer to support local Upstate New York communities. The initiative is being led by Rochester native Chris Carlsson, a world-renowned advisor to the spirits industry and Aspire, a boutique business transformation agency based in Rochester, co-founded by Ron Dougherty and Jonathan Romeyn.


Sonoma Family Meal Launches New Disaster Relief Fund Paying Restaurants to Cook for Those in Need

The below is a formal press release from Jordan Vineyard and Winery


Fundraising drive begins with $150,000 from John Jordan and the John Jordan Foundationhalf of the investment needed to reach goal of $300,000

Santa Rosa, Calif.—Sonoma Family Meal, a disaster-focused non-profit providing chef-made meals to those in need, announces the creation of the Restaurant Disaster Relief Fund—a new initiative to help restaurants remain open for disaster-relief cooking by providing healthy, chef-made meals to those in desperate need of food. John Jordan, the owner of Jordan Winery, and the John Jordan Foundation have made a $150,000 investment in the fund, and the non-profits are teaming up for a match drive to raise an additional $150,000.

“With many businesses shuttered, demand for prepared meals is at an all-time high due to the Coronavirus pandemic,” said Heather Irwin, founder of Sonoma Family Meal. “If we reach our goal of $300,000 to fully fund this program, we will be able to pay at least 20 restaurants and caterers to produce up to 100,000 meals for thousands of seniors and families facing food scarcity over the next four months.” SFM hopes to put at least 100 restaurant workers back on the payroll, keep restaurants operational, support hard costs and create income to reopen in the future.

Gerard’s Paella in Santa Rosa, the Girl & the Fig in Sonoma, Chacho’s Catering in Windsor and Preferred Sonoma Catering in Petaluma are the first four restaurants operating as relief kitchens for the new disaster relief fund.

“These meals mean that our staff will have hours and normalcy in their lives right now,” said Petaluma caterer Amber Balshaw of Preferred Sonoma Catering. Her company is producing more than 600 meals per week for Sonoma Family Meal’s clients. The initiative also helps support small family farms and local food producers by purchasing their products for use in restaurants.

To make a donation, visit  

To apply as a restaurant, visit