I had the immense pleasure and honor of interviewing Andréa McBride John and Robin McBride of McBride Sisters Wine Company for this exclusive interview featured on the Wine Industry Network platform. We talk about entrepreneurship, sustainable business management, staying socially active and engaged with consumers—and how to make wine FUN!
This is a much watch for anyone in the industry looking to learn how to stay up-to-date and relevant in the shrinking and oh-so-saturated market.
In this inspiring interview, wine industry journalist Stacy Briscoe sits down with Robin McBride and Andréa McBride John, co-founders of the McBride Sisters Wine Company—the largest Black-owned wine company in the United States. From importing boutique New Zealand wines to building a multi-brand powerhouse that includes Black Girl Magic, SHE CAN Wines, Whiny Baby, and McBride Sisters Collection, Robin and Andrea share their remarkable 20-year journey in the wine industry.
Discover how these visionary sisters disrupted a centuries-old industry by prioritizing sustainability, social impact, and authenticity. Learn how they use social listening, real-time engagement, and cultural relevance to create wine brands that resonate with diverse, modern consumers—from Gen Z newcomers to seasoned wine lovers.
Watch the full video on the Wine Industry Network platform, YouTube, or click below. 👇
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BriscoeBites officially accepts samples as well as conducts on-site and online interviews. Want to have your wine, winery or tasting room featured? Please visit the Sample Policy page where you can contact me directly. Cheers!