As a member of the trade/media, I do get a lot of press releases. And I’ve promised in the past to only share the ones that are relevant to you. This one totally is. Now, I know in the “age of COVID” (oh geez, let that not become how children study us…) there are a lot of virtual this-thats. But I’m here to tell you that these educational webinars from Emeritus are legit. I’ve already sat in on three, diving deep into the Russian River Vally AVA sub-zones, how soil type and climate affect vine development, the attributes of different Pinot Noir clones.

Viewers get a triple threat perspective from Emeritus Winemaker David Lattin, Vineyard Manager Kirk Lokka, and Emeritus’s second-generation President Mari Jones. They each have their own area of expertise they lend to each topic. What I particularly love about these webinars is that they are actually interactive. Viewers are encouraged to type in their questions and, I can say from experience, they answer them in a personal way, making you feel like you’re having an intelligent one-on-one conversation.

I want to make another note here: although the title suggests this is for wine professionals, I want to encourage anyone who’s seriously interested in wine (like on a nerd level) or is studying wine in any capacity (be it your degree in viticulture, advanced sommelier credential, WSET, etc) to tune in. You won’t regret it. I also encourage other wineries/wine brands who are interested in creating a webinar series to take a look at how these are conducted—professional, but fun and engaging. This is how to attract media attention from both industry pros and consumers alike.

Ok, I think I’ve waxed on poetically for long enough. Below is the formal press release. Cheers.

(more…)