It’s all in the family with Pedroncelli. It all started in 1927, when Giovanni and Julia Pedroncelli purchase their hillside Geyserville property with a mere 25 acres planted predominantly to Zinfandel. The winery survived prohibition, watched Dry Creek become an AVA, expanded and replanted their vineyards, opened their official tasting room. It’s been 90 years of wine and vine ups and downs and Pedroncelli has managed to keep it all in the family.