Unlike many of you, I was unaware of Las Jaras Wine brand having never watched the show Tim and Eric Awesome Show, Great Job! But like many others of you, I came into contact with the brand through Instagram.
For those who are still unfamiliar, in 2017, Eric Wareheim, co-creator and co-star of Tim and Eric Awesome Show, Great Job!, a comedy show that ran on the Cartoon Network’s Adult Swim from 2007 to 2010, released a wine based around one of the show’s sketches. The name, the label art and the wine’s initial popularity all centered around a character played by actor John C. Reilly. The sketch features Reilly as the character Dr. Steve Brule, slobbering down glass after glass of red wine. “What kind of wine are you drinking?” asks co-star Tim Heidecker, playing TV anchor Jan Skylar. “Sweet berry wine!” answers Reilly.
Las Jaras is now celebrating their second vintage. So I caught up with winemakers Joel and Eric to learn their personal story, branding techniques, and outlook for the future of Las Jaras wine. You can read the full story here: Burt and Wareheim Awesome Wine, Great Job!
Joel and Eric were kind enough to send me a few samples in conjunction with the article. So I jumped right in and started with the obvious suspect…SWEET BERRY WINE!