A former photographer for the SF Chronicle, Eric Luse, founder and winemaker of Eric Ross Winery, stumbled into his passion on his way to a Wine Country photoshoot in the 1980s. Since that time, he’s dedicated the same kind of care and attention to detail in his winemaking as he does with his photography. “Photo-journalism insisted a respect for the people that allowed me into their lives,” Luse says. Similarly, he prides himself in “respecting the growers, their fruit and making the wine based on the uniqueness,” and making wines that showcase his “respect for the quality fruit and (his) desire for you, the consumer, to ‘Taste The Vineyard.'” The journalist in Luse makes him crave realism and, as such, we’ll only find “real” fruit qualities in his wines — no filters or photoshop; no heavy-handed oak or excessive, forceful fermentation. Respect. Honesty. Realism. Quality.
