Tercero Wines — this is a new one on me. And no wonder since Larry Schaffer, owner and winemaker of Tercero has only been working under his own label since 2006 and “really did not put 100%” into the brand until 2012. But Larry is no stranger to the winemaking business. Though originally in the educational and trade publishing industry, he made the courageous career leap to enology and is the former Enologist for Fess Parker Winery where he was once dubbed “Winemaker to Watch” by my very own SF Chronicle. But Larry’s real dream was to make his own name in wine with his own label. Again, Larry made a bold decision — he left the big-name brand and started Tercero.